I love the bag balm. Very cheap and works well.
Vetericyn is excellent. Cheaper alternatives include bag balm, honey, vitamin E.
I find dermagel and silver spray are great
Corona, and Alushield can help seal any cuts. I've also heard that Seashore Acres makes a good cream
You can use human ointments or equine. We use a product called silver sulfandane. It's a human burn ointment