Ask Martina Boccia : How did you become a recognized blogger? What were the key elements to your success?

Hi Mark,

Tacchi a Cavallo is the first lifestyle blog in Italy on fashion and horses. Founded it in 2014 to dive into the elegance and glamour of the equestrian world, it started to be a recognized blog especially this year when I initiated my collaboration with ClassHorseTV and very interesting fashion brands, working with some of them on capsule collections for the upcoming new year. Also, I have consolidated my partnership with Longines participating with them at the best show jumping events, close to the top riders and horses in the world.
The key element for this success is quality over quantity. I supported the brands I worked with, understanding deeply their products to foster their communication strategy as a real partner.

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