Depending on the company, sometimes you are paying more for the brand. To some people that's important, to some it's not. I just want my equipment to last, and perform well. Sometimes I have to spend a little bit more to get that, but I try to find that balance between value and quality.
There will always be people in this sport who want luxury brand equipment. It's just important that you use your money to support companies that provide what you look for.
If you can get a generic form of the tool, then its fairly priced for the materials and work put into making it.
The price sky rockets when you put popular equestrian names to it. That is when you are also paying for the brand or trademark.