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What are your tips for selling a horse to an amateur rider (videos, ads...)?

What are your tips for selling a horse to an amateur rider (videos, ads...)?
Just pictures and videos of the horse doing whatever discipline u do and are selling ur horse for. If u do flat than just put videos of ur horse doing flat. If u do jumping then video their flat and their jumping if u do eventing the show flat, jumping, and xc in a video. Plus the pictures of the horse. Then I would do a brief description of who u want to buy the horse and what the horse has done and can do.