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What is a horseback riding ambassador?

What is a horseback riding ambassador?
Okay thanks
A riding ambassador is someone who represent a brand during events, wearing products of the brand ! Mavis Spencer, she's a horseback riding ambassador for many brands, but she's very famous all around the world! She's actually online for the ask session of Horsealot 😍
Well, an ambassador is something who helps promote businesses. I am a sponsored rider for a company.