Ask @alexzetterman : How do you think that the equestrian industry in Sweden is special from other countries? Thanks!

Hi Levis,

It’s a big horse country, with a lot of fans, lot of TV coverage, for example a few of our top riders would be household names already. We have a good breeding, not so many professionals though and not so many dealers. It’s a lifestyle and not so much a business here even if it’s going more and more in that direction.

Alex.
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