The keys are first of all to be in the most beautiful stables in the world, 18th century stables.
Chantilly is why it is working, it's a touristic venue. Then, it's the fact that there are real horses, people come to see the horses before the show, when we prepare them.
The venue with the castle, and the fact that there are real animals in a 'museum' attract people. It's a place where every rider should go at least once.