The development of Horsealot was progressive during the first year, it was all about finding the good model of platform that would fit the rider's needs to connect with others. Once we realized that people were actually meeting and connecting on Horsealot, helping each other everyday, we knew that magic was happening and went fully for it.
Creating a company is always a leap of faith, but I think that once you see your vision happening, that's when you know that you are touching on something.
For us it was when we had around 30,000 members on the network. :)