I wouldn’t order a hat online unless I’ve tried it before somewhere and know what size because I’ve got quite an awkward head and different brands have different sizes. So with my safety in mind , I would try them on and then buy them
I know some riders who are like the ones you are describing...Horse riding is a dangerous sport, we know that, so the least we can do is to protect ourselves now we have very great equipment to do so!
Choosing look over safety is definitely a mistake
I completely agree Elliott! So many people come into our shop and request a certain hat in a specific size. For insurance reasons we cannot sell hat that we don't fit to their heads ourselves and some people can't wrap their heads round the idea that they can't buy any hat.
I'm glad I've found someone who thinks alike!
Unless you already tried it in a tack shop for example, I don't advise to buy hats online, every brand has a different fitting and sizing (GPA for example).
And yes sometimes people are choosing the brand over how the hat fits their head, and it's really dangerous for their safety. For example, I love Samshield helmets, but I don't feel well in it, so I have a GPA's!