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Ask sylvierobert: Developing an equestrian activity for GL Events, what has been the most challenging to reach such a quality?

Ask sylvierobert: Developing an equestrian activity for GL Events, what has been the most challenging to reach such a quality?
It's a chance for Equita Longines, Lyon horse fair, and equestrian events on which the team helps me, to benefit from GL Events' support. Event business is an exciting job, very diversified, which requires various skills and expertises. During en event like Equita Longines, all the trades of the corporation serves the event: that's why I'm certain of the chance we have to be surrounded by professionals.

So, the true challenge is the renewal. Today, Equita Longines is not only a french reference, but also an international one. We reached that level in only a few years.

From local exhibition at its beginnings in 1995, the event became international in 2004, with the organisation of its first 4* CSI. Then, real quick, we hosted jumping and dressage FEI World Cups, in 2014.

Our rise was fast, and we have to stay alert, question oursevles, innovate, observe, and even create trends.

Simply, we can't lean on our success, we have to nurture it.