I always look for quality over everything. I love craft made things but I usually make them myself and only buy quality items from online dealers.
I look for quality that will last for a long time while providing no discomfort or inconvenience
Good question, and even a very important one now given the challenges that we have now for our planet. Fast fashion brands like Zara or H&M are harming our world, I was an avid shopper of these brands, but have now really shifted these past years in my choices of products. I look now more for artisanal brands or younger creators who vehicular a strong message. The meaning behind the production counts for me. Other than this, I shop at Italian designers mainly, for high quality products -> I'd rather shop less but better! :)