Hey Kareen I think that they succeeded in creating a real style especially for LA and California in general. It is a bit too trash for me as I like more elegance and classic, but it is definitely very cool and trendy. The thing is that for such a brand, I have no idea of how the style can evolve throughout time and keep its attractiveness without risking to become out of fashion. Regarding their collaboration with Virgil Abloh, I don't know how much Kanye or him are actually designing the collections, but I think that the duo definitely works well and has the same type of creativity. I think that Abloh was in the music industry before as well, so they definitely must have a special fit.