Of course the fact that famous models and Instagram influencers talk about their passion for horses contribute to making our sport and the animal more attractive to the general public. It is always good as it might decide many more young women to go to the barn next to their house to try, or to get on a horse during a holiday trip. It is maybe not the optimal way to bring very active and dedicated riders into the sport, however amongst all of them I think that the vast majority will fall in love with the sport. This will contribute to broadening the audience of the sport, bring more tourists to the events, and therefore attract more sponsors. I am sure that so many more brands would have a lot to win in sponsoring riders and equestrian events. So yes, may it be Kendall Jenner or the Hadids, I think that it's a good thing!