The equestrian lifestyle community.

Back to feed

Do you think high fashion brands can challenge specialized brands on technical markets such as ski? I just saw that Chanel launched skis in their Coco Neige collection.

Do you think high fashion brands can challenge specialized brands on technical markets such as ski? I just saw that Chanel launched skis in their Coco Neige collection.
I think some luxury brands can have their place in the ski market, but there are already very prestigious brands such as LaCroix that are really specialized in the industry :-)
Hello Kareen, I saw them too and they are beautiful honestly! But when it comes to technical sports like ski I think that I prefer to trust professionals like Rossignol