Hi Amy, great question.. and quite a difficult one.. because there is sometimes a battle between reason and love... ans the steps coincide.
When I launched the brand 1 year ago there were 8 fragrances. Each was/is a signature, an experience, and the 8 cover normally all the tastes... They are the fruit of memories , which I worked on with a nose. With the success of the Armagnac Ardente Candle, which was sold out immediately, I truly believed it was essential to build on the Armagnac concept. So I went back and studied what emotions were missing in the collection and what the countries that sell the brand were requesting. Taking these factors in consideration...
I wrote the story behind each, created a brief and then worked with the nose for 4 months to create the 2 new ones ... Enchanté and Sauvage, both with Armagnac inside, but one very masculine inspired by a horsehide in a forest and the other with red berries.
To make them exceptional I then worked with the glass maker to create mirror effect inside the glass that would increase the emotion of the burn.
Hope you will discover the, as they are quite unique !