Always be respectful. I was talking with a lady at a ribbon day I was at with my young horse and out of the blue she said she would like to sponsor me. You never know who might sponsor you
Thank you so much Caoimhe Sweeney!!
Be someone a company would want to sponsor. If you were running a company, who would you want to invest your time and money on? It would be a rider who is doing well, and being seen doing well by your target audience. You would want your brand to be associated with high performance, and have as many people as possible see it that way. If that is something you can offer a company, you are more likely to get sponsored by them. Some companies you apply to, some come to you, and others have competitions every so often when a sponsorship opening comes up.