I show them my ribbons and tell them to come talk to me when they can say they have accomplished the same things i have.
One thing you definitely shouldn’t do is bring up its dangers. It doesn’t really do much and just adds a negative connotation to the sport
Okay, why they think it isn't a sport?
Invite them to a riding lesson. 😁
Hi, if you invite them to stable for a day? To see the work around the horse, riding, etc.? Maybe, in this case, they would see that this is a hard, but fantastic sport.